Home Selling Guide

Work with a Real Estate Professional

If you're considering selling your Roaring Fork Valley home, one of the first decisions to make is what real estate professional to work with.

Coldwell Banker Mason Morse is uniquely qualified to find the right buyer for your Roaring Fork Valley property. Founded in 1961, we're the oldest and most experienced real estate firm in Aspen and the Roaring Fork Valley.

As a leader in innovation, service, and expertise, Coldwell Banker Mason Morse has grown to more than 130 agents representing offices in Aspen, Snowmass Village, Basalt, Carbondale, Glenwood Springs, and Redstone. Our valley-wide coverage gives us a deep understanding of market conditions and trends.

Real Estate Professional
Homebuying Criteria

Research Current Market Conditions

Once you decide to sell your home, your Coldwell Banker Mason Morse real estate agent will help you research the market to determine current selling conditions.

Homes in the Roaring Fork Valley sell year-round, but it's helpful to know whether the current market is a seller's market, a buyer's market, or a balanced market.

You'll also want to know the current number of properties for sale and the average number of days a home stays on the market. These factors could affect your selling timeline.

Real estate markets are local markets, so what's happening in downtown Aspen isn't necessarily the same as what's happening in Aspen Highlands. Our Market Insights reports provide an up-to-date snapshot of market conditions throughout the Roaring Fork Valley.

Whether your goal is to sell your Aspen home or sell your Snowmass home, researching current market conditions will help you no matter where in the Roaring Fork Valley your home is located.

Price Your Home Correctly

One of the most important steps in the home selling process is correctly pricing your home.

Your Coldwell Banker Mason Morse broker associate will prepare a comparative market (CMA) estimate that compares your home to similar homes that have recently sold in your area.

A CMA compares your property to recently sold homes that are similar in size, condition, age, and features.

Home features a CMA typically consider square footage, the number bedrooms and bathrooms, and recent upgrades and updates.

Your Coldwell Banker Mason Morse broker associate will also compare your property to similar properties in terms of location, views, lot size, home amenities, interior finishes, and the sales price of each comparable.

Price Your Home Correctly
Prepare Your Home

Prepare Your Home for the Market

Getting your house ready to list on the market is a step that requires planning and effort. The time and energy spent, however, will help make your home more attractive and can help it sell faster.

Use our 10-point checklist to cover all the essentials you need to market your home competitively in today’s market.

Preparing your house for today’s market includes home staging. According to a recent National Association of REALTORS® study on home staging, 82 percent of buyers’ agents said that staging a home made it easier for buyers to visualize the property as a future home.

Your Coldwell Banker Mason Morse agent is a key resource on how best to stage your home.

Market Your Home

We're proud that Coldwell Banker Mason Morse is the most visited real estate brand in Aspen real estate.

Your Coldwell Banker Mason Morse agent will leverage the power and expertise of our brand to tell the best story of your listing through award-winning video, creative copy, and a marketing strategy that covers all the bases in today’s market.

For nearly sixty years Coldwell Banker Mason Morse has been the leading source for the who, what, where, when and why of Roaring Fork real estate for more than 60 years. Our local valley-wide knowledge and expertise and our global reach goes to work for you when we list your home.

Market Your Home